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Tonya Michelle

Beauty

How to find the perfect foundation at Sephora Inside JCPenney!

This blog post is sponsored by Sephora inside JCPenney. However, all thoughts and opinions are my own.

One of the most important parts of makeup application is finding a foundation shade that is right for you. There’s nothing worse than doing your makeup, leaving your house, only to have one of your friends point out that you didn’t blend your makeup well enough and you have a makeup line! That’s why Sephora inside JCPenney has made it SO easy with their Color IQ true shade foundation match technology!

I met Avril, one of Sephora inside JCPenney’s Education Managers, at the Sephora inside JCPenney at the Woodmoore Towne Center in Lanham, Maryland. We first talked about my skin and what kind of skin I have. If you don’t know what kind of skin you have and you feel like every product you try isn’t right for your face, go to Sephora inside JCPenney immediately and get your skin analyzed with their Moisture Meter! The Moisture Meter measures hydration levels in your skin and gives you a number from 1-100, 100 being hydrated, one being not at all. I have naturally oily skin, which was confirmed by my 99 rating! Based on my rating, Avril recommended Belif’s The True Cream–Aqua Bomb to keep my skin feeling hydrated all day long, and let me be the first to tell you that it is the best!

Next, Avril brought out Sephora’s “Color IQ” reader. This is by far the coolest technology I’ve probably ever seen. Avril took pictures of my cheek, chin and forehead with the Color IQ reader and the machine automatically recommended foundations and shades customized just for me!

No more harsh makeup lines or trying a million different shades until you find the right one! It’s that easy.

I matched with the new BECCA Ultimate Coverage 24-Hour Foundation that went on so smoothly with the Sephora brushes Avril recommended: number 52 for concealer and number 88 for foundation. Additionally, the Color IQ technology also recommends a concealer that’s right for you. We used Make Up For Ever’s Full Cover concealer. It matched so perfectly, I couldn’t even tell it was on my face! Avril told me that’s how you know you’ve found your perfect shade, when you can’t see it!

Don’t settle for foundation that’s just “okay.” Go to your local Sephora inside JCPenney and receive a free mini makeover to find your match. You don’t even need to make an appointment!

 

Find your perfect foundation shade just like I did. You’ll even receive some free samples of other products to try. You’ll be so happy when you don’t notice those annoying makeup lines anymore!

Click HERE to watch my YouTube video on the entire process!

xx, Tonya Michelle

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Comments

  1. Kristi McAllister says

    August 27, 2018 at 1:42 pm

    Okay I love this! And I’ll tell you why! Prescriptives used to be my go-to foundation before they disappeared from beauty counters and they always made THE perfect shade for me. I have yet to find another resource like that, so I am super stoked to read your post about this! Sephora, here I come!

    Reply
  2. Monidipa says

    August 27, 2018 at 2:49 pm

    Now that’s a great place ETO go look for your skin care products and make up. They have great service. I would love to check Saphora’s outlets near me. Thanks for sharing.

    Reply
  3. Kelly Mendoza says

    August 27, 2018 at 3:37 pm

    Absolutely amazing! I don’t wear makeup because I have always had a great complexion. However, growing older, I feel more desire to wear makeup. I will check out Sephora when I am ready to move forward!

    Reply
  4. Carolyn says

    August 27, 2018 at 3:54 pm

    Wow! I have never heard of a moisture reader or a color scanner. Both of those things are so cool! Man, technology these days haha

    Reply
  5. Stephanie says

    August 27, 2018 at 4:16 pm

    Since wearing the foundation, do you love it?! I think the hardest thing about Sephora counters is their lighting. It can sometimes make me think I’m a different foundation shade than I actually am. But thankfully, they let me take home trial size products, which I love. Sephora is my happy place haha!

    Reply
  6. Joseph says

    August 27, 2018 at 5:40 pm

    That’s great that they allow you to find the perfect product!

    Reply
  7. Mary Powers says

    August 27, 2018 at 5:49 pm

    I literally had no idea J.C. Penney has makeup in store!! That’s awesome and will def go check it out!!

    Reply
  8. Mel says

    August 27, 2018 at 6:17 pm

    I love Sephora! The Colour IQ reader looks like a brilliant tool to get the exact shade that best matches your complexion.

    Reply
  9. Tara Fuller says

    August 27, 2018 at 10:21 pm

    the color iq is so cool – it blew my mind the first time i used it!

    Reply
  10. Azanique Rawl says

    August 27, 2018 at 11:17 pm

    I had no idea about the Color IQ reader! What a great way to find your foundation match 🙂

    -xo, Azanique | http://www.lotsofsass.com

    Reply
  11. Kileen says

    August 28, 2018 at 2:17 am

    It totally matches your skin babe! Looks great on you, will have to go in and check it out!

    Kileen

    Reply
  12. Nadalie Bardo says

    August 28, 2018 at 3:50 am

    I think that finding the perfect, true match for your foundation is something a lot of women skip. The best test is to take a photograph, if you don’t’ look like a ghost, you’re golden!

    Reply
  13. Aine Mulloy says

    August 28, 2018 at 9:36 am

    We don’t have Sephora here but love popping in whenever I go to the states – finding the right shade is such a chore

    Reply
  14. Meg Kerns says

    August 28, 2018 at 9:49 am

    What an awesome service! My skin has changed so much during my latest pregnancy and now I have no idea what works for me anymore! I used to have oily skin, now it’s dry- some days! I may be making a trip over to JC Penny very soon!

    Reply
  15. Jewish Chick says

    August 28, 2018 at 10:42 am

    Wow I had no idea JC Penny was still operating, I thought they closed all of their stores. It’s great to see their Partnership with Sephora, hopefully they can help increase their foot traffic and sales!

    Reply
  16. Megan Elliott says

    August 28, 2018 at 12:09 pm

    Omg how cool is that!? And it looks so natural on you!

    Reply
  17. Nataly says

    August 28, 2018 at 12:26 pm

    Wow! I need to do this next time I am at Sephora! Thanks for the tip!

    Reply
  18. John Sallie says

    August 28, 2018 at 1:18 pm

    Just the other day my wife said the following to me regarding makeup. “It cost a lot of money to look natural.” Hmmmmmm

    Reply
  19. Melissa Bradbury says

    August 28, 2018 at 4:08 pm

    It looks like you have managed to get the perfect shade for you.

    Reply
  20. kim says

    August 28, 2018 at 8:42 pm

    Love Sephora and this is super helpful! I will definitely be doing this!

    Reply
  21. Fashion and Style Police says

    August 29, 2018 at 3:05 am

    Enjoyed watching the YouTube video. Good you found the foundation and concealer to suit your shade.

    Reply
  22. Kate says

    August 29, 2018 at 3:11 am

    I’ve never heard about this brand but seems to be a good quality!

    Reply
  23. Dalene Ekirapa says

    August 29, 2018 at 3:36 am

    Aaaw Tonya; the shade suits you so fine I must agree. Your makeover was one awesome one lol!And you are right, with the right shade of foundation, one can always look glamorous easily.

    Reply
  24. KatWalkSF says

    August 29, 2018 at 8:43 am

    So many great tips and I’m here for them!

    Reply
  25. Deborah says

    August 29, 2018 at 8:45 am

    Sephora is the best! I was so excitied when I found out they were coming to JC Penney’s years ago!

    Reply
  26. Fashion and Style Police says

    August 29, 2018 at 1:52 pm

    Good you found the right shade of foundation. Lovely video and photos here.

    Reply
  27. Nicole says

    August 29, 2018 at 2:05 pm

    That’s amazing!! I can’t wait to try this out. I had no idea this was a thing! As a person with a medium tan skin tone, it can be SUPER difficult to find a good foundation that also blends flawlessly. I usually use a cocktail of colors to get a match.

    Reply
  28. Kate Loves Travel says

    August 29, 2018 at 2:54 pm

    Wow, that is amazing… I’m not a big makeup wearer but I’d like to try this out!

    Reply
  29. Kimberly Burke says

    August 29, 2018 at 3:06 pm

    I’ve done this before and it is soooo cool! So glad you had an awesome experience! So many great tips here!

    Reply
  30. Elodie says

    August 29, 2018 at 3:58 pm

    This sounds so good! American Sephoras really are something else! And you have them in JC Penney’s too? Be right back, I’m just moving all my stuff to the US. Ha!

    Reply
  31. CourtneyLynne says

    August 29, 2018 at 5:30 pm

    Finding your right shade can be tough!! I always end up buying two shades since I like to tan. One for when I’m pale. The other for when I’m tan

    Reply
  32. Stephanie says

    August 29, 2018 at 10:13 pm

    I really should go have this done. I have no clue what skin I have, I just usually buy the palest one I can find which is a close match most of the time.

    Reply
  33. Nailil says

    August 29, 2018 at 10:58 pm

    I love going to Sephora! They’re always so helpful! I went in to find concealer and they helped me find one that I LOVE.

    Xx, Nailil
    http://thirtyminusone.com

    Reply
  34. Ria Parikh says

    August 30, 2018 at 12:36 am

    This is such a great post. I didn’t know about moisture meter and color IQ reader but would love to try it. Technology is amazing, isn’t it!

    Reply
  35. Melanie williams says

    August 30, 2018 at 7:52 am

    It is super hard to find the right foundation fit. so many shades tones and colours, so its great you have found your shade x

    Reply
  36. Jazmin Williams says

    August 30, 2018 at 9:38 am

    I WISH the UK had Sephora, I went there in March on my trip to LA and it’s amazing there!That technology is so amazing, I think that should be in every makeup store.

    Reply
  37. Kim says

    August 30, 2018 at 10:23 am

    This is great to know! It’s always tricky finding the perfect foundation match!

    Reply
  38. Nikki says

    August 30, 2018 at 10:29 am

    I totally need someone to match me!! I feel like my skin is always changing LOL.

    Reply
  39. Angela Tolsma says

    August 30, 2018 at 10:59 am

    I’ve been to my local jc penny a few times for make overs. The staff are always so awesome and helpful!

    Reply
  40. Rachel says

    August 30, 2018 at 11:10 am

    I had no idea that these services were available. The Sephora inside JCPenney is by far the closest Sephora to me.

    Reply
  41. adriana says

    August 30, 2018 at 12:09 pm

    They are always SO helpful! It’s great! They have the best selection and ways to find a foundation that works for you!

    Reply
  42. April Marquardt says

    August 30, 2018 at 12:51 pm

    How am I just now finding out there is a Sephora inside of JCPenney? This is amazing! I love all the tips on finding the perfect shade.

    Reply
  43. Michele Dennis says

    August 30, 2018 at 1:09 pm

    Thank you for this! Now, I need to head over to my local Sephora and get my color match on and find my right shade of foundation!

    Reply
  44. Lauryn Hock says

    August 30, 2018 at 5:05 pm

    This looks so fun! Maybe this would be fun for shower or just taking my Mom out! Nice job on the video! The edits look great.

    Reply
  45. Kathryn says

    August 30, 2018 at 8:57 pm

    Your skin looks so natural and flawless!

    Reply
  46. Whitney says

    August 30, 2018 at 10:30 pm

    ahh what great services! and cute video girl! I love it!

    xo, Whitney

    Reply
  47. Flossie McCowald says

    August 31, 2018 at 1:20 am

    I have to admit, that foundation-selection machine sounds pretty amazing! And free samples are definitely one of the fun benefits of taking the time to do this! 🙂

    Reply
  48. Style & Life by Susana says

    August 31, 2018 at 10:19 am

    I’m a late bloomer to the Sephora club but absolutely loveeeeeeeeeeeeeeeeeeeeeeeeee it!! Finding a good foundation is so hard so I will have to try this!

    Reply
  49. Nicole Flint says

    August 31, 2018 at 11:50 am

    I always go to Sephora for shade matching!! With all of the different varieties of foundation shades, you will definitely walk out with your shade!

    Reply
  50. Stephanie Cruz says

    August 31, 2018 at 4:37 pm

    Always loved the service at the Sephora inside JCP. Lovely ladies who always do their best to assist you especially with the technology they are equipped with

    Reply
  51. Julia Comil says

    August 31, 2018 at 8:01 pm

    Love these makeup tips! Your skin is amazing with this foundation!

    Reply
  52. Flyingkids says

    September 2, 2018 at 12:45 am

    Sephora is one of the most sought-after cosmetics brand by lots of makeup users. The beauty tips you shared are very helpful for lots of women out there. This is a very nice and helpful blog post. Thanks for sharing 🙂

    Reply
  53. Katie says

    September 2, 2018 at 9:28 am

    I need to do this! I’ve been needing a nice foundation, but I’m worried about buying something and not liking it. This is awesome that they do this at Sephora.

    Reply
  54. sharon wu says

    September 3, 2018 at 5:12 pm

    sounds like a wonderful experience u had at sephora! i would totally try this if i wasn’t already married to my chanel foundation hahaha

    Reply
  55. Jenn Hanft says

    September 3, 2018 at 8:57 pm

    Ahhh this must be such a lifesaver! I always am terrible at picking out my own shades especially for new brands. I should definitely try this out next time in JCPenny’s Sephora! Thanks for sharing! Super helpful.

    With love, Jenn
    https://jubilantdose.com

    Reply
  56. Sydney | A World in Reach says

    September 3, 2018 at 10:39 pm

    I’ve been planning a trip to a Sephora to get a new foundation, so I’ll keep these tips in mind! I love my local Sephora inside JCPenney, the workers are so much friendlier than the ones in my standalone Sephora!

    Reply
  57. Sunstylefiles says

    September 4, 2018 at 4:49 am

    Great that this service is offered without making an appointment. Always good to get the right foundation to match your exact skin tone rather than looking like a geisha! ?

    Reply
  58. Pati Robins says

    September 4, 2018 at 5:53 am

    i am so bad at choosing the right shade of foundation so its greatto know that sephora are fab place to go

    Reply
  59. Joanna says

    September 4, 2018 at 5:53 am

    I think this is a brilliant way of finding out which is the perfect foundation for your skin type. I don’t really wear foundation so I have no idea which is the right color for me.

    Reply
  60. Debbie O'Connor says

    September 4, 2018 at 5:56 am

    I don’t wear make up myself, but I would certainly recommend a service like this to my daughter who really struggles to find the right shade

    Reply
  61. Shar says

    September 4, 2018 at 7:40 am

    Okay…this is so cool! I have never heard of a machine that can color match you, that is amazing! I’ve always wondered about Sephora and heard great things, I may have to try them out next time I’m in the market for makeup!

    Reply
  62. Ada says

    September 4, 2018 at 7:45 am

    I love Sephora and the girls working there are always super helpful! I am actually looking for new foundation for winter so gonna have to check this BECCA Ultimate Coverage out as you look stunning !

    Reply
  63. Wendy says

    September 4, 2018 at 8:33 am

    Oh wow! Color IQ is such a cool technology. It’s amazing how makeup has evolved. I’m amazed. Too bad, we don’t have Sephora here in our country. I’ve only been to Sephora when I visited Singapore. 🙁

    Reply
  64. Juli says

    September 4, 2018 at 9:50 am

    This is really good and I have always been told when trying out new makeup, let the consultants at the store to help you choose which you have done.

    Reply
  65. GiGi Eats says

    September 4, 2018 at 10:14 am

    Ha! Sephora is a veryyyyy overwhelming place for me. I barely go because I never know what the heck I am doing! I Always need someone to help me!

    Reply
  66. lalu says

    September 4, 2018 at 10:38 am

    wow! I would love to have this service here! I will soon pay a visit to Sephora and ask for it, let’s hope they offer the same in Barcelona

    Reply
  67. Lisa says

    September 4, 2018 at 11:46 am

    This is such a great post! I am actually in need of some new foundation and need to use these tips next time I go in! Thanks!

    XO-Lisa

    Reply
  68. Carmen Edwards says

    September 4, 2018 at 12:05 pm

    I have been needing to buy some new make up. I guess I’ll be stopping by the store soon to get the help picking the right colors.

    Reply
  69. Evelyn Hernandez says

    September 4, 2018 at 12:27 pm

    I just recently noticed Sephora was located inside JC Penny, never knew that. I noticed they do not carry everything they do at the regular stores though.

    Reply
  70. Jasmine Hewitt says

    September 4, 2018 at 1:19 pm

    ok, so i’m a diehard covergirl fan for foundation BUT now? you’ve convinced me to give Sephora a try!

    Reply
  71. Mal says

    September 4, 2018 at 1:55 pm

    I love both JC Penny and Sophora! I can’t live without a really good foundation.

    Reply
  72. Mary says

    September 4, 2018 at 4:53 pm

    Foundation is so hard to get right! Thank you for the tips on Sephora at JC Pennys!!!

    Reply
  73. Kristine Nicole Alessandra says

    September 4, 2018 at 5:33 pm

    I don’t usually wear make up but your post made me think twice. I only have the basics – lipstick, face powder, eyeliner and mascara. I would love to have someone give me professional advice when it comes to choosing foundation. Happy that they have that at Sephora.

    Reply
  74. Elaine says

    September 4, 2018 at 5:46 pm

    I’ve never actually visited a Sephora inside JCPenney before, although there are some very close by. It seems like fate that I stumbled on your post, haha. I have to go to the mall tomorrow for a return and do happen to need a new foundation. Thanks for this tip!

    Reply
  75. Dennis Littley says

    September 4, 2018 at 6:48 pm

    That sounds like a popular feature needed with foundations. I hear Sephora is helpful with demonstrating products if there are any questions about shades or application.

    Reply
  76. Jessica Hughes says

    September 4, 2018 at 7:49 pm

    I adore Sephora inside JCPenney. It’s my go-to for my makeup needs and I love the level of help they give. You look stunning with your new foundation!

    Reply
  77. Teona says

    September 5, 2018 at 4:03 am

    Finding the right color foundation can be so hard, especially when the store is overcrowded and you feel pressured to pick one. Your experienced looked wonderful xx

    Reply
  78. Nandita says

    September 5, 2018 at 5:24 am

    Knowing how to choose the right foundationis I think very important if you don’t want to end up looking as if you’re wearing a mask or that you’ve waked straight off a theater stage. The ‘Color IQ’ reader and customized foundation sounds quite innovative and I feel it’s going to be the game changer.
    – Nandita

    Reply
  79. Christa says

    September 5, 2018 at 11:40 am

    This is so great! I always have a hard time matching foundation. And this makes it look fun!

    Reply
  80. Nati says

    September 5, 2018 at 12:39 pm

    Finding the right foundation colour can be so hard! It is especially for me that I have a neutral under tone and most brands offer warm or cool tones, but not neutral!

    Reply
  81. Helene says

    September 5, 2018 at 2:11 pm

    That’s really cool! Technology works for beauty. I would love to have this experience, but I think in our local Sephora this is not available.

    Reply
  82. Morgan she says

    September 5, 2018 at 2:12 pm

    It’s amazingg how technology can help you find the right clothes and make up these days. I love how the lady let ou do a video it really complements the picture and their little guide on how to apply the product looks really useful to x

    Reply
  83. Lisa says

    September 6, 2018 at 6:19 pm

    Great post, I wish that they had something like that in the UK as foundations can be a bit hit and miss over her.

    Reply
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