This blog post is sponsored by Sephora inside JCPenney. However, all thoughts and opinions are my own.
One of the most important parts of makeup application is finding a foundation shade that is right for you. There’s nothing worse than doing your makeup, leaving your house, only to have one of your friends point out that you didn’t blend your makeup well enough and you have a makeup line! That’s why Sephora inside JCPenney has made it SO easy with their Color IQ true shade foundation match technology!
I met Avril, one of Sephora inside JCPenney’s Education Managers, at the Sephora inside JCPenney at the Woodmoore Towne Center in Lanham, Maryland. We first talked about my skin and what kind of skin I have. If you don’t know what kind of skin you have and you feel like every product you try isn’t right for your face, go to Sephora inside JCPenney immediately and get your skin analyzed with their Moisture Meter! The Moisture Meter measures hydration levels in your skin and gives you a number from 1-100, 100 being hydrated, one being not at all. I have naturally oily skin, which was confirmed by my 99 rating! Based on my rating, Avril recommended Belif’s The True Cream–Aqua Bomb to keep my skin feeling hydrated all day long, and let me be the first to tell you that it is the best!
Next, Avril brought out Sephora’s “Color IQ” reader. This is by far the coolest technology I’ve probably ever seen. Avril took pictures of my cheek, chin and forehead with the Color IQ reader and the machine automatically recommended foundations and shades customized just for me!
No more harsh makeup lines or trying a million different shades until you find the right one! It’s that easy.
I matched with the new BECCA Ultimate Coverage 24-Hour Foundation that went on so smoothly with the Sephora brushes Avril recommended: number 52 for concealer and number 88 for foundation. Additionally, the Color IQ technology also recommends a concealer that’s right for you. We used Make Up For Ever’s Full Cover concealer. It matched so perfectly, I couldn’t even tell it was on my face! Avril told me that’s how you know you’ve found your perfect shade, when you can’t see it!
Don’t settle for foundation that’s just “okay.” Go to your local Sephora inside JCPenney and receive a free mini makeover to find your match. You don’t even need to make an appointment!
Find your perfect foundation shade just like I did. You’ll even receive some free samples of other products to try. You’ll be so happy when you don’t notice those annoying makeup lines anymore!
Click HERE to watch my YouTube video on the entire process!
xx, Tonya Michelle
Okay I love this! And I’ll tell you why! Prescriptives used to be my go-to foundation before they disappeared from beauty counters and they always made THE perfect shade for me. I have yet to find another resource like that, so I am super stoked to read your post about this! Sephora, here I come!
Now that’s a great place ETO go look for your skin care products and make up. They have great service. I would love to check Saphora’s outlets near me. Thanks for sharing.
Absolutely amazing! I don’t wear makeup because I have always had a great complexion. However, growing older, I feel more desire to wear makeup. I will check out Sephora when I am ready to move forward!
Wow! I have never heard of a moisture reader or a color scanner. Both of those things are so cool! Man, technology these days haha
Since wearing the foundation, do you love it?! I think the hardest thing about Sephora counters is their lighting. It can sometimes make me think I’m a different foundation shade than I actually am. But thankfully, they let me take home trial size products, which I love. Sephora is my happy place haha!
That’s great that they allow you to find the perfect product!
I literally had no idea J.C. Penney has makeup in store!! That’s awesome and will def go check it out!!
I love Sephora! The Colour IQ reader looks like a brilliant tool to get the exact shade that best matches your complexion.
the color iq is so cool – it blew my mind the first time i used it!
I had no idea about the Color IQ reader! What a great way to find your foundation match 🙂
-xo, Azanique | http://www.lotsofsass.com
It totally matches your skin babe! Looks great on you, will have to go in and check it out!
Kileen
I think that finding the perfect, true match for your foundation is something a lot of women skip. The best test is to take a photograph, if you don’t’ look like a ghost, you’re golden!
We don’t have Sephora here but love popping in whenever I go to the states – finding the right shade is such a chore
What an awesome service! My skin has changed so much during my latest pregnancy and now I have no idea what works for me anymore! I used to have oily skin, now it’s dry- some days! I may be making a trip over to JC Penny very soon!
Wow I had no idea JC Penny was still operating, I thought they closed all of their stores. It’s great to see their Partnership with Sephora, hopefully they can help increase their foot traffic and sales!
Omg how cool is that!? And it looks so natural on you!
Wow! I need to do this next time I am at Sephora! Thanks for the tip!
Just the other day my wife said the following to me regarding makeup. “It cost a lot of money to look natural.” Hmmmmmm
It looks like you have managed to get the perfect shade for you.
Love Sephora and this is super helpful! I will definitely be doing this!
Enjoyed watching the YouTube video. Good you found the foundation and concealer to suit your shade.
I’ve never heard about this brand but seems to be a good quality!
Aaaw Tonya; the shade suits you so fine I must agree. Your makeover was one awesome one lol!And you are right, with the right shade of foundation, one can always look glamorous easily.
So many great tips and I’m here for them!
Sephora is the best! I was so excitied when I found out they were coming to JC Penney’s years ago!
Good you found the right shade of foundation. Lovely video and photos here.
That’s amazing!! I can’t wait to try this out. I had no idea this was a thing! As a person with a medium tan skin tone, it can be SUPER difficult to find a good foundation that also blends flawlessly. I usually use a cocktail of colors to get a match.
Wow, that is amazing… I’m not a big makeup wearer but I’d like to try this out!
I’ve done this before and it is soooo cool! So glad you had an awesome experience! So many great tips here!
This sounds so good! American Sephoras really are something else! And you have them in JC Penney’s too? Be right back, I’m just moving all my stuff to the US. Ha!
Finding your right shade can be tough!! I always end up buying two shades since I like to tan. One for when I’m pale. The other for when I’m tan
I really should go have this done. I have no clue what skin I have, I just usually buy the palest one I can find which is a close match most of the time.
I love going to Sephora! They’re always so helpful! I went in to find concealer and they helped me find one that I LOVE.
Xx, Nailil
http://thirtyminusone.com
This is such a great post. I didn’t know about moisture meter and color IQ reader but would love to try it. Technology is amazing, isn’t it!
It is super hard to find the right foundation fit. so many shades tones and colours, so its great you have found your shade x
I WISH the UK had Sephora, I went there in March on my trip to LA and it’s amazing there!That technology is so amazing, I think that should be in every makeup store.
This is great to know! It’s always tricky finding the perfect foundation match!
I totally need someone to match me!! I feel like my skin is always changing LOL.
I’ve been to my local jc penny a few times for make overs. The staff are always so awesome and helpful!
I had no idea that these services were available. The Sephora inside JCPenney is by far the closest Sephora to me.
They are always SO helpful! It’s great! They have the best selection and ways to find a foundation that works for you!
How am I just now finding out there is a Sephora inside of JCPenney? This is amazing! I love all the tips on finding the perfect shade.
Thank you for this! Now, I need to head over to my local Sephora and get my color match on and find my right shade of foundation!
This looks so fun! Maybe this would be fun for shower or just taking my Mom out! Nice job on the video! The edits look great.
Your skin looks so natural and flawless!
ahh what great services! and cute video girl! I love it!
xo, Whitney
I have to admit, that foundation-selection machine sounds pretty amazing! And free samples are definitely one of the fun benefits of taking the time to do this! 🙂
I’m a late bloomer to the Sephora club but absolutely loveeeeeeeeeeeeeeeeeeeeeeeeee it!! Finding a good foundation is so hard so I will have to try this!
I always go to Sephora for shade matching!! With all of the different varieties of foundation shades, you will definitely walk out with your shade!
Always loved the service at the Sephora inside JCP. Lovely ladies who always do their best to assist you especially with the technology they are equipped with
Love these makeup tips! Your skin is amazing with this foundation!
Sephora is one of the most sought-after cosmetics brand by lots of makeup users. The beauty tips you shared are very helpful for lots of women out there. This is a very nice and helpful blog post. Thanks for sharing 🙂
I need to do this! I’ve been needing a nice foundation, but I’m worried about buying something and not liking it. This is awesome that they do this at Sephora.
sounds like a wonderful experience u had at sephora! i would totally try this if i wasn’t already married to my chanel foundation hahaha
Ahhh this must be such a lifesaver! I always am terrible at picking out my own shades especially for new brands. I should definitely try this out next time in JCPenny’s Sephora! Thanks for sharing! Super helpful.
With love, Jenn
https://jubilantdose.com
I’ve been planning a trip to a Sephora to get a new foundation, so I’ll keep these tips in mind! I love my local Sephora inside JCPenney, the workers are so much friendlier than the ones in my standalone Sephora!
Great that this service is offered without making an appointment. Always good to get the right foundation to match your exact skin tone rather than looking like a geisha! ?
i am so bad at choosing the right shade of foundation so its greatto know that sephora are fab place to go
I think this is a brilliant way of finding out which is the perfect foundation for your skin type. I don’t really wear foundation so I have no idea which is the right color for me.
I don’t wear make up myself, but I would certainly recommend a service like this to my daughter who really struggles to find the right shade
Okay…this is so cool! I have never heard of a machine that can color match you, that is amazing! I’ve always wondered about Sephora and heard great things, I may have to try them out next time I’m in the market for makeup!
I love Sephora and the girls working there are always super helpful! I am actually looking for new foundation for winter so gonna have to check this BECCA Ultimate Coverage out as you look stunning !
Oh wow! Color IQ is such a cool technology. It’s amazing how makeup has evolved. I’m amazed. Too bad, we don’t have Sephora here in our country. I’ve only been to Sephora when I visited Singapore. 🙁
This is really good and I have always been told when trying out new makeup, let the consultants at the store to help you choose which you have done.
Ha! Sephora is a veryyyyy overwhelming place for me. I barely go because I never know what the heck I am doing! I Always need someone to help me!
wow! I would love to have this service here! I will soon pay a visit to Sephora and ask for it, let’s hope they offer the same in Barcelona
This is such a great post! I am actually in need of some new foundation and need to use these tips next time I go in! Thanks!
XO-Lisa
I have been needing to buy some new make up. I guess I’ll be stopping by the store soon to get the help picking the right colors.
I just recently noticed Sephora was located inside JC Penny, never knew that. I noticed they do not carry everything they do at the regular stores though.
ok, so i’m a diehard covergirl fan for foundation BUT now? you’ve convinced me to give Sephora a try!
I love both JC Penny and Sophora! I can’t live without a really good foundation.
Foundation is so hard to get right! Thank you for the tips on Sephora at JC Pennys!!!
I don’t usually wear make up but your post made me think twice. I only have the basics – lipstick, face powder, eyeliner and mascara. I would love to have someone give me professional advice when it comes to choosing foundation. Happy that they have that at Sephora.
I’ve never actually visited a Sephora inside JCPenney before, although there are some very close by. It seems like fate that I stumbled on your post, haha. I have to go to the mall tomorrow for a return and do happen to need a new foundation. Thanks for this tip!
That sounds like a popular feature needed with foundations. I hear Sephora is helpful with demonstrating products if there are any questions about shades or application.
I adore Sephora inside JCPenney. It’s my go-to for my makeup needs and I love the level of help they give. You look stunning with your new foundation!
Finding the right color foundation can be so hard, especially when the store is overcrowded and you feel pressured to pick one. Your experienced looked wonderful xx
Knowing how to choose the right foundationis I think very important if you don’t want to end up looking as if you’re wearing a mask or that you’ve waked straight off a theater stage. The ‘Color IQ’ reader and customized foundation sounds quite innovative and I feel it’s going to be the game changer.
– Nandita
This is so great! I always have a hard time matching foundation. And this makes it look fun!
Finding the right foundation colour can be so hard! It is especially for me that I have a neutral under tone and most brands offer warm or cool tones, but not neutral!
That’s really cool! Technology works for beauty. I would love to have this experience, but I think in our local Sephora this is not available.
It’s amazingg how technology can help you find the right clothes and make up these days. I love how the lady let ou do a video it really complements the picture and their little guide on how to apply the product looks really useful to x
Great post, I wish that they had something like that in the UK as foundations can be a bit hit and miss over her.